Short version: this website collects nothing about you. The product demo collects your email, because it has to send you a code. Nothing is sold, shared or fed to an ad network, and you can have it all deleted by asking.
No cookies. No analytics. No trackers, tag managers, pixels or third-party fonts. You can read every page here without anything being recorded about you beyond the ordinary web-server log — the requesting IP address, the page, the time and the browser string — which our host keeps for around two weeks for security and troubleshooting, and which we do not use to build any profile of you.
The demo at demo.truacta.ai is behind an email gate, so it necessarily knows who signed in.
| What we collect | Your email address. Optionally your name, company, role, and what you're interested in — every one of those is optional and the demo works without them. |
|---|---|
| Why | To send you a sign-in code, to keep you signed in, and — plainly — so we know who is evaluating the product and can follow up. |
| Cookies | One signed session cookie so you stay signed in, valid for 7 days. It is not shared with anyone and is used for nothing else. Sign-in codes expire after 10 minutes; demo access lasts 14 days. |
| Activity | The demo records which queries were run, so the audit trail the product is built around also applies to us. It records the question and the query, not anything further about you. |
| The demo data itself | Northwind Cloud is a fictional company invented for the demo. None of the numbers, accounts or customers in it are real, and none of them are yours. |
Yes — if you sign up for the demo, we may write to you about Truacta. That is the honest reason the signup form exists, and we would rather say so than bury it.
Reply with "stop", or write to hello@truacta.ai, and we will remove you within 10 business days and not contact you again. You do not have to give a reason.
We do not sell, rent or share personal data, and we do not run advertising. Four suppliers necessarily touch parts of it:
Truacta connects to your warehouse read-only and computes in place. Your rows never leave your boundary, and the language model is never sent one. That is set out in full, including what we do not have yet, on the trust page.
Ask us what we hold about you and we will tell you. Ask us to correct it and we will. Ask us to delete it and we will delete it — the record, not a flag on a record — and confirm when it is done. Ask us to stop contacting you and we will stop. One email to hello@truacta.ai does any of these; you do not need to cite a regulation, though if you are in the EU, the UK or California, the ones you are thinking of do apply.
If you asked for the demo and never came back, we would rather not keep your details indefinitely either. Signups that never became conversations are cleared out periodically.
Truacta is operated by HelmarOps LLC (California). Last reviewed 7 September 2026 — if this page changes materially, the date changes with it. Questions: hello@truacta.ai.